PATA and MyTravelResearch.com have inked a two-year agreement for the latter to provide PATA members with industry-related intelligence to boost their competitiveness.
The preferred partnership pact will enable MyTravelResearch.com and PATA to collaborate on the development of insights about the visitor economy in Asia-Pacific and beyond, supporting the association’s strategic focus to provide valuable insights, forecasts and analyses.
PATA’s CEO, Martin Craigs, said: “The partnership with MyTravelResearch.com provides vital support to the PATA Strategic Intelligence Centre. It helps us to extend the reach and effectiveness of our insights delivery – a key pillar of PATA’s mission.”
Carolyn Childs, director of MyTravelResearch.com, said: “MyTravelResearch.com has long shared PATA’s vision of building better businesses across the visitor economy in our region. The preferred partnership agreement is the tangible expression of that vision, enabling us to support PATA in making a difference.”
