SABRE has entered into an agreement to acquire the Trust Group of Companies – a central reservations, revenue management and hotel marketing provider – from global investment firm Battery Ventures for approximately US$154 million.
Sabre will also gain Trust International, InnLink and Nexus with the acquisition.
“The technology needs of the hospitality industry are evolving at a rapid pace. Hoteliers want a global technology provider that anticipates their needs and delivers broad, integrated solutions, including data and analytics, retailing and guest engagement,” said Alex Alt, president of Sabre Hospitality Solutions in a statement.
“By bringing together Sabre and the Trust Group, we will immediately expand our capabilities and increase the pace of innovation we deliver to the industry.”
The acquisition is still subject to regulatory approvals, but is expected to finalise in early-2016. Until then, both companies will continue to operate independently.
