OKURA Hotels & Resorts is planning to expand its global network, starting with the proliferation of its five-star Okura Prestige brand.
“It is our intention to expand aggressively in the global market,” said Toshihiro Ogita, president & CEO of Hotel Okura Co, which owns the Okura Hotels & Resorts, Hotel JAL City and Nikko Hotels International chains.
“Our Okura Prestige brand will be used for a new group of mid-sized, international luxury hotels, featuring futuristic, ultra-modern design, which we believe will appeal to upscale, hip consumers regardless of their age,” said Ogita.
The first Okura Prestige hotel, the 240-room The Okura Prestige Bangkok, made its debut in May. The hotel features a cantilevered outdoor swimming pool and a luxury spa.
The second, The Okura Prestige Taipei, soft-opened on July 17, and will have its grand opening on August 3. The 208-room hotel features a fitness centre, a heated rooftop swimming pool, a massage room, and a sauna.
Based on comments made by Ogita in February 2011 (TTG Asia e-Daily, February 7, 2011), Okura Hotels & Resorts is planning to operate up to 20 Okura Prestige hotels worldwide within the next four years.
Meanwhile, Hotel JAL City has two openings in the pipeline for 2013: Hotel Nikko Guangzhou and Hotel Nikko Suzhou.
