IMPERIAL Samui Beach Resort will be converted to Sheraton Samui Resort, Koh Samui by the end of this year, expanding the Sheraton footprint in Thailand.
Starwood’s newest convert in Thailand is a 15-minute drive from Samui International Airport and situated on Chaweng Noi Beach on the east coast of Koh Samui, a short distance away from shopping and entertainment area Chaweng town.
The resort offers 141 guestrooms and when rebranding is finished, will offer a gym, Kids’ Club, the all-day dining Feast eatery, Sky Light Lounge, Tara Restaurant, a freshwater swimming pool and saltwater swimming pool with views of the Gulf of Thailand.
The property is owned by TCC Hotels Group, and Sheraton Samui Resort will be the seventh project Starwood is managing for the group.
Matthew Fry, senior vice president of acquisitions & development, Starwood Hotels & Resorts, Asia-Pacific, said: “Starwood has developed a conversion-friendly strategy for existing hotels to meet the demands of owners and guests. With our powerful platforms, we are able to help our partners reposition existing assets in a cost-effective manner.
“Given that many are well-located but under-branded hotels, they present untapped opportunities for Starwood and is another channel for our growth. Thailand has already seen three conversions in the past few years.”
