AN INAUGURAL new travel expo set to kick off in 1Q2014, Wonders of the World (WOW) aims to link the industry with some 600 million potential travellers in the world’s largest marketplace – the Internet.
Developed by 3rd Planet, a proprietor of interactive online travel experiences, the event allows the tourism industry to participate by reconstructing destinations in an interactive 3D format online. Consumers will then be able to virtually visit and explore a country’s key attractions from their computers or tablets.
3rd Planet CEO, Terence Mak, said: “WOW is a global initiative that will change the way consumers look and understand destinations. It provides the tourism industry with a new and exciting new way to market destinations and encourages the unique nuances of each country or destination through immersive new media. It will also inspire and spearhead global partnerships with the entire tourism industry and lower the cost of online marketing.”
To enable users to have a hassle-free and uninterrupted experience, 3rd Planet will be linking hands with local top-tier broadband operators in each country to roll out the high-speed event.
“Due to the partnership with broadband operators and device manufacturers, WOW will also forge new ways for the tourism industry to reach out to affluent consumers as well as tap the capabilities of the latest consumer devices, such as tablets like iPads and Android tablets,” Mak said.
