THAILAND Convention and Exhibition Bureau (TCEB) has signed a partnership agreement with Amsterdam Light Festival to bring artworks from the renowned light show to Bangkok later this year.
In a statement from TCEB, the festival, to be held in Bangkok’s Ratchaprasong area, is done in hopes to invigorate the Thai economy, restore faith in Thailand as a safe destination, as well as to draw more event organisers to the country.
Nopparat Mathaveekulchai, director of TCEB, said: “We are focused on pooling in events from our bidding targets and increasing arrivals of international visitors by hosting international events and mega events.
“By positioning Thailand as Asia’s premier destination for international events within our strategic direction to drive Thailand as the hub of mega events, we are paving way for more arrivals of quality visitors and event-goers,” he said.
The light festival is expected to entice over one million international MICE delegates and to generate an estimated turnover of 106.7 billion baht (US$2.9 billion).
