TOURISM Malaysia has found a way to the hearts of Hong Kong travellers through durian tour packages.
The 4D3N Deluxe Durian Tour Package jointly offered by Tourism Malaysia and EGL Tours Hong Kong has sold up to 800 packages, recording sales revenue of RM1.3 million (US$406,758) for 15 group departures to Penang scheduled in June and July.
The third year Tourism Malaysia has partnered EGL Tours to offer such tours, the package includes durian sampling and buffets, along with a tour of Penang’s popular heritage sites.
Durian tours were first introduced in Hong Kong in 2011, when 340 of such packages were sold. In 2012, 700 packages were sold.
Baizuri Baharum, director, Malaysia Tourism Promotion Board (Hong Kong Office), said: “We’ve been promoting Malaysia through durian packages for the past three years, knowing how much (Hong Kong travellers) love good durians.
“This year’s durian tour promotion is extra special as it is also an opportunity to create awareness about the Visit Malaysia Year 2014 campaign. It’s a memorable way to remind the locals of Malaysia whenever they taste or smell the durian.”
