CHIFLEY at Lennons Hotel Brisbane will be reopened in 2014 as the first Next Hotel, managed by SilverNeedle Hospitality.
SilverNeedle recently completed the A$57 million (US$59 million) purchase of the property, which it has been managing for the past 15 years, from Abacus Investment Group.
SilverNeedle’s flagship brand, Next Hotels & Resorts, is targeted at business travellers, and will focus on efficiency from point of booking through to final departure. Next Hotel will boast twice the number of rooms the Chifley currently has, from 150 to 300 rooms.
Iqbal Jumabhoy, managing director & group CEO, SilverNeedle Hospitality, said: “The rising demand for four- to four-and-a-half-star properties in Asia-Pacific together with Australia’s close proximity to Asia ensures that we are well equipped to meet demand from the growing influx of travellers.”
SilverNeedle Hospitality currently operates 67 properties in the region under the Grand Chifley, Chifley, Australis, Country Comfort and Sundowner brands, along with a portfolio of independent boutique hotels.
– Read View from the Top with Iqbal Jumabhoy in TTG Asia October 5, 2012
