3rd Planet taps mobile market with travel app

MEDIA company 3rd Planet is set to roll out a new application that allows tablet users to explore international attractions in 3D for better trip planning.

Come 1Q2014, iOS and Android-based tablet users will be able to download the Wonders of the World mobile travel app for free from respective app stores and explore landmark attractions across the world.

“With more than 87 per cent of travellers using the Internet for the bulk of their travel planning, understanding the location in detail becomes critical in order to spend enough time to enjoy the views and experiences of the actual destination, especially UNESCO World Heritage sites,” said a media statement by 3rd Planet.

“However, with the current resources from the Internet, travellers often did not plan enough time (to explore an attraction) as there is no way to deeply comprehend the size of the location, and the key points of interests.”

The mobile app is part of the Wonders of the World Project, jointly organised by 3rd Planet and China Intercontinental Communication Center. The project is a global event that will allow the international tourism industry to showcase the best of each country’s travel destinations to travellers around the world in an interactive 3D environment.

In 2011, 3rd Planet launched an interactive online travel programme for PC and Mac operating systems that lets users virtually explore destinations and attractions in minute detail with the click of a mouse TTG Asia e-Daily, December 16, 2011.

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