A PUBLICATION on the current state of affairs of the travel and tourism industry, titled Prepare, Prevent, Pre-empt, has been launched.
Written by Imtiaz Muqbil, the report dives deep into industry-related issues and is designed to alert stakeholders to emerging threats.
Muqbil said in a statement: “If the global travel and tourism industry were to undergo a routine check-up, the first step in any health and wellness regimen, it may get a rude shock. All that size and growth may be just fat and flab. As well as being overweight, travel and tourism is a middle-age industry, looking for ways to extend its longevity.”
“To prevent and preempt future problems, (the industry) will need to heed the early-warning signs and start a health and wellness regime,” he added.
Muqbil is also the author of The Thai Tourism Industry – Coping with the Challenge of Growth as well as executive editor of Travel Impact Newswire, an online publication covering travel and tourism news.
Prepare, Prevent, Pre-empt is issued every quarter and only available upon request via email to imtiaz@travel-impact-newswire.com.
