SPAIN and Portugal will join hands for tourism promotions in the four key longhaul markets of China, South Korea, the US and Canada.
The signing of an accord in Lisbon follows several months of talks between the two neighbours, aimed at creating savings for each country, according to Spanish secretary of state for tourism, Isabel Borrego.
Fam trips designed for travel consultants and the press to visit the two countries on the same journey will be a major element in the campaign, due to start later this year.
“We are going to see how it works, as to whether to extend them or increase them in 2015,” said Borrego.
A joint team is currently working on the programme, so details of the number of activities and the budget are not available at press time.
The partnership will also include human resource training and the exchange of information, particularly where it involves investment in the tourism sector.
Borrego also met with representatives of several Spanish companies that have since set up hotels, tour operators and travel agency chains in Portugal.
“With recuperation (from the economic crisis) starting, it is important to interchange information, intensify activities and to know how to improve the (tourism) product,” she said.
