PATA and Travel and Tourism Research Association (TTRA) have signed a Memorandum of Understanding (MoU) to increase cooperation on tourism research, knowledge exchange and professional engagement.
The agreement will connect PATA’s Asia-Pacific tourism network with TTRA’s community of tourism researchers, practitioners, academics and industry professionals.
Under the partnership, the two organisations will support relevant events and activities, including providing speakers for programmes and enabling representatives to attend selected events.
They will also exchange knowledge on travel and tourism research, planning and development, and promote relevant events and activities through member newsletters and other digital channels.
The MoU will provide further opportunities for members and representatives of both organisations to share expertise and engage on developments affecting the travel and tourism sector. PATA and TTRA may also identify other areas for cooperation.
PATA CEO Noor Ahmad Hamid said: “Research and reliable tourism intelligence are increasingly important to understanding how our industry is changing and to supporting better-informed decisions across destinations and the wider tourism sector.”
TTRA CEO Kathleen Palmer added: “Our partnership with PATA creates exciting opportunities to connect our communities and expand the reach and impact of the work being done across both organisations.”
