The Hong Kong Tourism Board (HKTB) made its debut at the Monaco Yacht Show from September 23 to 26, 2026, as part of a three-year partnership with Informa Markets aimed at developing the city’s yacht tourism and marine business sectors.
The event was the first stop in a promotional roadshow under the partnership, connecting Hong Kong representatives with yacht owners, marine industry executives, luxury brands and investors.
HKTB formed a Hong Kong delegation with the Hong Kong Economic and Trade Office in Brussels, Airport Authority Hong Kong and AsiaWorld-Expo, covering tourism, aviation, business events and trade.
Under the partnership, HKTB will also participate in events including the Palm Beach International Boat Show, Basilia Jewellery & Watch Fair, Top Marques Monaco and Fort Lauderdale International Boat Show.
The Monaco Yacht Show appearance also promoted the inaugural Festival of Connoisseurs (TFOC), which will take place at AsiaWorld-Expo from November 4 to 6, 2026. The three-day event will cover nine themes spanning yachting, mobility, art, travel, wellness and gastronomy, with activities extending to locations across Hong Kong. It is planned to develop into a citywide festival from 2027.
HKTB executive director Anthony Lau said: “Hong Kong is well-positioned to become a leading hub for yacht tourism and marine business in Asia. Through our partnership with Informa Markets and the launch of TFOC, we aim to create new opportunities for luxury tourism, business exchange and investment in the region.”
