The Singapore Tourism Board (STB) and Grab have launched a three-month marketing campaign to encourage visitors from South-east Asia to explore more of Singapore and spend across a wider range of tourism precincts and businesses.
Running from August to October, the campaign builds on a memorandum of understanding signed last year covering joint marketing, data sharing, tourism product development, and support for leisure and business events.
Central to the campaign is an enhanced Singapore Grab Travel Pass, which now includes two additional ride vouchers. One offers discounted rides to and from tourism precincts including Katong-Joo Chiat, Mandai and Sentosa, while the other provides discounts on trips to and from nightlife areas such as Clarke Quay and Boat Quay between 19.00 and 04.00.
The initiative aims to encourage visitors to venture beyond the city centre and explore Singapore’s neighbourhoods, attractions and night-time experiences. It also complements STB’s We Don’t Wait For Fun campaign targeting Millennials, Gen Z travellers and families.
Targeted digital advertising will run across key South-east Asian source markets to reach travellers planning trips to Singapore. Upon arrival, visitors will receive in-app prompts on Grab highlighting the enhanced Singapore Grab Travel Pass and its precinct-specific offers.
“Through our partnership with Grab and its strong reach across South-east Asia, we’re inspiring more travellers to choose Singapore for their next trip. Together, we’re combining destination storytelling with tangible benefits, encouraging visitors to explore more, spend more across our tourism ecosystem, and leave with memorable experiences that inspire them to return,” said Terrence Voon, executive director for Southeast Asia at STB.
