Anantara Hotels & Resorts is celebrating its 25th anniversary with the launch of a global campaign highlighting the brand’s expansion from a single resort in Thailand to a portfolio of more than 50 properties across 24 countries.
The campaign, titled 25 Years of Unforgettable Journeys, reflects on the destinations, people and experiences that have shaped the luxury hospitality brand since its launch in 2001 by Minor International chairman and founder William Heinecke.
Anantara Hua Hin Resort, the brand’s first property, opened in Thailand in March 2001 with a concept centred on culturally immersive and experience-led luxury travel. The brand has since expanded across Asia, the Middle East, Africa and Europe, with properties in destinations including the Maldives, Rome, Amsterdam, Budapest, Vienna and Nice.
Future openings are planned in Australia, Japan, Egypt, Croatia, Argentina, Turks & Caicos and the US. The company also plans to introduce Anantara Tented Camps in 2026, beginning with a property in Zambia near Kafue National Park.
To mark the milestone, Anantara has launched a People Who Inspire series spotlighting 25 employees across its global portfolio, including artisans, guides, conservationists and long-serving team members who contribute to the guest experience.
The anniversary programme will also feature curated destination experiences across selected properties. These include private boat journeys along Rome’s River Tiber at Anantara Palazzo Naiadi Rome, stargazing experiences at Anantara Kihavah Maldives Villas, and elephant encounters at Anantara Golden Triangle Elephant Camp & Resort in Thailand.
“Creating Anantara remains one of my proudest professional accomplishments,” said Heinecke. “We wanted to create a brand that offered memorable local experiences and adventures while providing luxurious accommodation.”
“Anantara has played a defining role in shaping Minor Hotels’ luxury portfolio over the past 25 years,” added Dillip Rajakarier, group CEO of Minor International. “Our focus remains on thoughtful, disciplined expansion that stays true to Anantara’s foundations.”
