Agoda has expanded its partnership with the Macao Government Tourism Office (MGTO) to promote boutique and independent hotels in the city, with a focus on the Outer Harbour District.
The 2026 collaboration will highlight properties in areas including ZAPE and NAPE, a waterfront district close to the city centre with access to dining, entertainment and local neighbourhood experiences.
The partnership builds on earlier campaigns launched in 2025 across markets in South-east Asia, North-east Asia and the Middle East. It comes as Macao continues to attract a broader mix of international travellers, supported by improved connectivity, visa facilitation and targeted tourism initiatives.
Under the agreement, selected hotels in the Outer Harbour District will receive additional exposure to new markets, including Brazil, Vietnam and Central Asia, as part of efforts to diversify visitor segments.
Travel interest in Macao has increased across several source markets. Year-on-year accommodation searches rose by 247 per cent from the Middle East, followed by India (70 per cent), Japan (62 per cent), Thailand (56 per cent), the Philippines (39 per cent) and Singapore (25 per cent).
The collaboration will combine MGTO’s destination marketing priorities with Agoda’s distribution platform across accommodation, flights and activities. The initiative also includes support for participating hotels through targeted marketing and promotional activities.
“This broadening mix of interest shows that more travellers are looking at Macao through different trip lenses, not just the traditional patterns,” said Damien Pfrisch, chief commercial officer, Agoda. “Our partnership with MGTO is designed to turn that into an actual trip and experience, bringing neighbourhood areas like the Outer Harbour District to the forefront and showcasing boutique stays that reflect the city’s character. It is also a practical example of how tourism authorities and travel platforms can work together to broaden a destination’s story across multiple markets.”
