TFE Hotels is expanding its presence in Tasmania with the addition of its Adina apartment-style hotel brand in Hobart. The opening marks the first Adina property in the state and joins the group’s existing Vibe Hobart within the same mixed-use development.
Adina Hobart is a 48-key property offering studio, one- and two-bedroom apartments, with options to interconnect into larger configurations. Designed to support longer stays, the apartments feature fully equipped kitchens and self-contained living spaces aimed at both leisure and business travellers.
The hotel is located alongside the 142-key Vibe Hobart, with Adina guests having access to shared onsite facilities including a restaurant and bar, conference spaces, swimming pool and gym.
TFE Hotels said the opening responds to growing demand for apartment-style accommodation at the premium end of the market, particularly for extended stays and travellers seeking flexible accommodation formats.
The addition of Adina Hobart brings a second TFE Hotels brand to the site and forms part of the group’s wider strategy to grow its apartment hotel portfolio across Australia. The company said the development also supports Hobart’s ongoing CBD regeneration, reinforcing the area’s role as a mixed-use hospitality and accommodation hub.
Chris Sedgwick, group COO, TFE Hotels, said: “As we expand our global footprint, we’re seeing increasing demand for apartment style hotels that offer the space, flexibility, and contemporary design that Adina does so well. With every new opening, whether here at home or in key international cities, Adina anchors our premium offering and showcases the best of Australian hospitality on the world stage.”
Jamie Capp, general manager, Adina Hobart, added: “Apartment-style stays are increasingly important to the visitor economy because they encourage extended travel and support local operators. With both Adina and Vibe now in Hobart, we’re offering travellers more choice – whether they’re here for business, culture, or nature.”
