PATA and the Jeju Tourism Organization (JTO) have signed a collaboration agreement to support responsible travel to Jeju Island, South Korea, and to lay the groundwork for a future PATA event in Jeju.
The signing by PATA CEO Noor Ahmad Hamid and JTO CEO Koh Seung Chul at the PATA Destination Marketing Forum 2025 in Chiang Rai, Thailand was witnessed by over 300 tourism professionals from across the globe.
Under the agreement, JTO will take responsibility for promoting the MICE industry in the Jeju Special Self-Governing Province. It aims to foster qualitative growth in the sector and strengthen Jeju’s competitiveness in the global MICE market.
The partnership also emphasises the joint promotion of responsible travel to Jeju Island, with a focus on sustainability, cultural preservation, community benefits, and environmental protection. Both organisations will collaborate on advocacy, knowledge sharing, and event organisation to promote best-practice principles in the tourism and MICE sectors.
PATA CEO Noor Ahmad Hamid said: “At this pivotal moment, we are honoured to deepen our collaboration and stand alongside Jeju as it advances its global prominence and reinforces its stature as one of the world’s most distinguished, responsible, and inspiring tourism destinations.”
JTO president Koh Seung Chul added: “The Jeju Tourism Organization, which executes MICE industry promotion policy, will strive to strengthen Jeju’s international competitiveness through this new international cooperation.”
