The Ho Chi Minh City International Travel Expo (ITE HCMC) 2026 will stage its largest edition since the event was established in 2005, marking its 20th anniversary with an expanded programme of business networking, industry forums and regional tourism meetings.
Taking place from August 27-29, 2026, at the Saigon Exhibition and Convention Center under the theme Vibrant Connections – Global Destinations, the expo is expected to host more than 520 exhibitors and brands, 260 international buyers and over 21,000 pre-scheduled business appointments.
Organisers expect around 30,000 visitors, 600 international delegates and 60 international media representatives to attend. The hosted buyers programme, the only initiative of its kind in Vietnam, will welcome 260 buyers from more than 40 countries and territories, representing companies including Tui Group, Dertour, Flight Centre Travel Group, American Express Global Business Travel, Trip.com Group and Luxury Escapes.
Beyond business meetings, the programme will include three tourism ministers’ meetings under the CLV, ACMECS and CLMV cooperation frameworks, reinforcing the event’s role as a platform for regional tourism collaboration.
Industry forums will focus on topics including MICE, destination branding, AI, medical tourism and travel technology, with participation from organisations such as UN Tourism, PATA, the Global Sustainable Tourism Council, Google, Mastercard and EuroCham.
The exhibition will also be open to consumers from the afternoon of August 27, featuring destination showcases, cultural performances, tourism promotions and travel offers.
Pham Huy Binh, director of the Ho Chi Minh City Department of Tourism, said the 20th edition reflects the expo’s growth in scale, quality and international standing, while highlighting the effectiveness of public-private partnerships in strengthening tourism development and positioning the event as a platform that benefits both the travel industry and the wider community.
