A major integrated development is taking shape in Lombok, which will also introduce the first Destination by Hyatt brand in the region.
Samara Lombok, expected to be ready in 2028, comes under a franchise agreement between Hyatt Hotels and Lombok Torok Developments to develop a 135ha site on the southern part of the island, located less than 30 minutes from the airport.
“Samara Lombok will be experience-focused and community led,” said Steve Ebsworth, co-founder, Samara Lombok. He is also the co-founder of Rascal Voyages, which leads luxury yacht charters across Indonesia.
The development encompasses two distinct zones – Samara Hills and Samara Bay – featuring villas and three boutique hotels with a combined total of approximately 249 keys.
Key to the Samara Lombok’s success is ensuring that they are integrating into the land and community, not simply building on top of it, emphasised Ebsworth.
“Our vision for Samara Lombok has always been to create a destination that goes far beyond conventional luxury. It’s about crafting a place where exceptional design, sport, dining, and exploration come together to deliver truly meaningful guest experiences,” he added.
Facilities include a farm-to-table restaurant, spa and wellness facility, purpose-built tennis courts and padel courts, a marine and water sports centre, day clubs and beach clubs, while an educational marine biology centre where children can learn about the region’s ecosystem.
Samara Lombok will also have its own hospitality training school, where its graduates can go on to work with Samara Lombok should they choose to. Ebsworth plans to have over 50 per cent of hospitality staff come from the school, offering a direct path to employment.
Ebsworth is also working on securing “world-class partnerships” with notable brands that will be announced at a later date.
