The Philippines will stage the 45th ASEAN Tourism Forum (ATF) in Mactan, Cebu from January 27 to February 4, 2026. The event will bring together ASEAN tourism ministers, National Tourism Organisations, senior officials, Travex exhibitors, international buyers, and media, reaffirming ASEAN’s aim to promote the region as a single tourism destination.
Travex, the forum’s travel-trade component, will run from January 28 to 30. Exhibitors from ASEAN member states will meet hosted buyers and media through a three-day programme of networking sessions and cultural activities. Delegates can join five pre-show and eight post-show tours showcasing Philippine beaches, island resorts, and cultural and heritage sites. Exhibitors and buyers will benefit from 32 pre-scheduled one-to-one business appointments.
TTG Asia Media has been appointed Travex Secretariat. The Philippines will also host a series of social events, including the Opening Ceremony, Welcome Reception and Dinner, and Closing Ceremony.
ATF 2026 will include the ASEAN Tourism Conference, where regional and international experts will discuss tourism trends, challenges, and opportunities to strengthen cooperation and support sustainable development.
ATF 2026 marks the 45th edition of the forum, first held in Malaysia in 1981. Travex will take place in Mactan, Cebu from January 28 to 30, 2026.
