Cross Hotels & Resorts will be acquired by Sono International Co., a South Korean hospitality group, following an agreement with its parent company, Flight Centre Travel Group.
The acquisition combines Cross Hotels & Resorts’ presence in lifestyle, wellness, and luxury hospitality with Sono International’s regional expertise and operational capabilities.
The company currently operates 28 hotels across Thailand, Indonesia, Vietnam, and Japan, with plans for further expansion.
Cross Hotels & Resorts will remain headquartered in Bangkok, managing its existing properties and development projects while leveraging Sono’s network and resources. The integration supports Cross’s current business model and growth strategy, paving the way for the next stage of the brand’s evolution.
Harry Thaliwal, CEO of Cross Hotels & Resorts, said: “This partnership opens new opportunities for innovation and expansion, strengthening our position across key markets while staying true to what makes Cross unique. With Sono’s support, we will continue to enhance our portfolio, deliver outstanding experiences, and drive sustainable growth.”
Further updates on new openings, brand developments, and strategic initiatives will be announced in due course.
