Plataran Indonesia, a hospitality group, is positioning Indonesian tourism internationally through its Next Level Indonesian Hospitality mission. The company’s strategy includes opening new dining and wellness venues, securing pipeline projects, and adopting an integrated approach that highlights Indonesian nature, culture, and people.
Yozua Makes, CEO of Plataran Indonesia, at a recent press conference marking the 80th anniversary of Indonesian Independence, said: “Going global doesn’t always mean that we must have properties overseas, but by creating positive values and stories that will attract travellers to come. They will bring home their experiences and become our ambassadors in their countries.”
As part of this vision, Plataran launched a dining venue in Makassar, the capital of South Sulawesi. The Plataran Makassar includes an Indonesian menu, private dining spaces, and event facilities for up to 1,000 guests. To mark its opening, the venue hosted community events including a run, yoga session, and a concert under the Plataran Intimate Concert Series. It will continue to host events for different groups, including those linked to sports, automotive, fashion, and wellness. Yozua said he hoped the venue would strengthen Makassar’s role as a business hub in eastern Indonesia.
Plataran is also focusing on Puncak as a destination for weekend travel from Jakarta. In 2023, the company opened a resort, villas, and the Rahita Holistic Wellness by Plataran. A new programme, The Plataran Wellness – Reconnect with Yourself, will be launched in September.
Dewi Makesh, co-founder of the company, shared: “This new programme is a holistic package that includes detoxification, plant-based diets, physical exercise, and a walking tour through the Gunung Mas tea plantation. True to the company DNA, we involve local communities by having local tea pickers teach guests the techniques of tea picking and providing guides to explain the tea-processing.”
Plataran has introduced a traffic assistant service in Puncak. According to Anasthasia Handayani, a CEO office representative for Plataran Indonesia, the company works with authorities to monitor traffic and advises guests on suitable departure times. She said that for those facing unexpected congestion, the company provides a motorcycle escort to help them reach the hotel in about 90 minutes from Jakarta.
Under its Plataran Seamless Global Collaboration framework, the company is finalising work plans with an international hotel chain. This follows a cultural diplomacy alliance established in 2024 with the Japan-based Okura Hotel Group, which includes Okura, Nikko, and JAL Hotels.
