The inaugural Bali Wellness and Beauty (BWB) Expo 2025 will open at the Bali Beach Convention Center later this month with the aim of putting Indonesia’s wellness and beauty capabilities in the global spotlight.
Taking place from June 27 to 29, the event will bear the theme, Grow-well in Bali: Where Wellness Becomes Beauty. One thousand participants will join the event.
Event organiser Ketut Jaman, managing director of Melali Bali, told TTG Asia that BWB Expo 2025 “will not only introduce various innovative wellness and beauty products to the world, it will also affirm Usadha’s key role in the global health tourism ecosystem”.
Usadha is a local healing system.
BWB Expo 2025 will support the government’s efforts in developing and promoting traditional health and wellness services.
Melali Bali is familiar with business events for the wellness and beauty industry, having handled the International Federation of Essential Oils and Aroma Trades 2019 conference and exhibition, which drew 1,500 delegates.
Jaman is confident of BWB Expo 2025’s success, and believes that it could become an annual event.
He shared that more than 70 companies, investors, and communities will exhibit at the event, allowing a diverse showcase of local and international brands. Pioneering companies from South Korea, Japan and China, renowned for their influence in beauty trends and health technology, will have a presence too.
The event will have a hybrid structure, featuring a B2B sessions, educational sessions, workshops, beauty treatment demonstrations, and relaxation activities like yoga and meditation. A highlight will be a series of talk shows across three days, covering wellness, sustainable tourism, and beauty topics.
Jaman added that a dedicated space will be provided for the Ministry of Small and Medium Enterprises to hold networking activities.
Other programmes include art and cultural performances by students from the Indonesian Institute of the Arts Bali, and a fashion show featuring works by leading designers.
BWB Expo 2025 will bear sustainability in mind – all booths will be constructed with environmentally friendly materials and will utilise digital media.
