The Principality of Monaco has been named the best European Destination 2025 by European Best Destinations, a leading tourism promotion body and partner of the European Commission. This is an improvement on 2024’s placing when Monaco took second place.
The title recognises Monaco as a must-see destination on the international stage. It is also a significant win, as Monaco is the first French-speaking destination to acquire this award after Bordeaux in 2015.
European Best Destinations conducts the selection through votes. The latest edition attracted over one million voters.
The destination sees the prestigious ranking as a unique opportunity to strengthen its image and reputation internationally.
The Monaco Tourist and Convention Authority has worked closely with European Best Destinations for several years to lift the Principality’s visibility. This partnership includes an enhanced presence on the European Best Destinations website, which attracts six million visitors annually; media coverage on influential platforms; and the use of the Best European Destination label by Monaco and its tourism partners.
Guy Antognelli, director, Monaco Tourist and Convention Authority, said: “This award demonstrates that the day-to-day efforts of tourism and hospitality professionals, guides, shopkeepers, public services and attractive centres is paying off: it is a testament to the effectiveness of the innovative initiatives implemented across the country, as well as the recent renovations at many partner establishments, aimed at maintaining an exceptional level of quality and service”.
