The multiple-entry Individual Visit Scheme (IVS) for Shenzhen permanent residents, suspended in 2015, resumed on December 1. Announced by the Central Government on November 29, the scheme is now extended to Shenzhen residence permit holders for the first time. Government statistics suggest that over 10 million people will benefit from this move.
Attractions like Ngong Ping 360 have been actively promoting to the Greater Bay Area (GBA) since the border reopened, working closely with travel trade partners to attract GBA residents. Its managing director James Tung told TTG Asia: “The reintroduction of multiple entry visa for Shenzhen residents is definitely welcomed by NP360. The travel behaviours and patterns for GBA residents has changed post-pandemic, with a focus on authentic local experiences. NP360 is poised to capture these travellers by offering authentic local flavours.
“We are introducing new tenants at Ngong Ping Village, including local tea restaurants and an authentic Hong Kong herbal tea shop, to create a refreshed and nostalgic Hong Kong atmosphere for visitors.”
With over 10 million residents eligible for this visa arrangement, Travel Industry Council executive director Fanny Yeung believes Hong Kong will be able to handle the surge of visitors from Shenzhen.
“They are not first-time visitors and will seek in-depth experiences rather than shopping or typical sightseeing. Their footprint will be scattered around the city, rather than concentrated in traditional attractions. Moreover, the majority of them will be day-trippers, given the close proximity of Hong Kong and the efficient transportation network, such as high-speed rail services. Still, travel agents have a role to play, offering day-long or four- to six-hour immersive tour products that tell the story behind,” she explained.
According to Hong Kong Tourism Board chairman Pang Yiu-kai, the Central Government has expanded the IVS to include 59 cities nationwide, broadening Hong Kong’s visitor base. He added that the new arrangement will provide greater convenience for Shenzhen residents travelling to Hong Kong and facilitate exchanges between the two cities, helping to attract more Shenzhen residents to visit Hong Kong.
