Two recent international events have not only boosted international arrivals to Indonesia but also lifted the country’s destination image, opined Sandiaga Uno, minister of tourism and creative economy.
The Bali International Air Show (BIAS) 2024 on September 18 to 21 attracted 5,300 visitors, surpassing targets. International visitors made up 15 to 20 per cent of the total.
Nia Niscaya, senior advisor, Ministry of Tourism and Creative Economy, said BIAS had a significant impact on the country’s tourism revenue.
While Jakarta had hosted successful international airshows in the past, Sandiaga believes that Bali’s natural drawing power had contributed to the success of BIAS. As such, the next BIAS will also be held on the island.
The other successful international event was the Pertamina Grand Prix of Indonesia (MotoGP Mandalika) 2024, which took place from September 27 to 29.
Lalu Kusnawan, chairman of the regional management board of the Indonesian Hotel General Manager Association West Nusa Tenggara chapter, shared that the occupancy rate of hotels around the race circuit hit 95 per cent, “thanks to race team members”, while properties in the Mataram area did 80 per cent.
The race attracted more than 102,929 spectators, prompting Sandiaga to regard the event as “an effective momentum for the promotion of Wonderful Indonesia”.
The Wonderful Indonesia brand was shown prominently throughout media broadcasts of MotoGP Mandalika 2024, reaching than 200 countries.
