Thai Airways International (THAI) is stepping up development of Bangkok’s Suvarnabhumi Airport as a connecting hub, alongside a winter capacity expansion that will take its network to almost 1,000 flights a week.

At the centre of the strategy is the airline’s new Silk Hub initiative, which aims to increase connecting traffic through Bangkok rather than rely primarily on point-to-point travel.

Chief commercial officer Kittiphong Sansomboon said Suvarnabhumi would serve as a traffic conversion point, linking regional feeder markets with THAI’s longhaul network.

“The argument is that a hub’s value lies in its ability to connect traffic onward, not just in its location,” Kittiphong explained.

Under the strategy, South-east Asian markets will provide regional feeder traffic on Airbus A320 and A321neo aircraft, while India and China will serve as major volume markets. India alone accounts for approximately 98 weekly flights.

Longhaul services from Europe and Australia will bring higher-yielding traffic into Bangkok for onward connections across THAI’s network.

The initiative’s name draws on THAI’s iconic Smooth as Silk branding and the ancient Silk Road, which the airline frames as an early historical model of connecting global cities and economies.

To support the strategy, THAI will operate 66 routes and 998 weekly flights during its 2026/2027 winter schedule, which runs from October 25, 2026 to March 27, 2027.

A new Bangkok-Danang service will begin on December 1 with 14 weekly flights, while Xiamen services will resume with four flights a week.

In Europe, frequencies to Paris will increase to 14 weekly flights, Zurich to 11 and Munich to 10. Within South-east Asia, services to Vientiane and Yangon will increase to 21 weekly flights each, while Siem Reap will rise to seven.

Kittiphong said advance bookings from October through March were higher than for the same period last year. While the overall cabin factor was slightly lower, the decline was confined to economy class, while premium cabin bookings had increased.

“Our goal is quality revenue, not full cabins running at a loss,” Kittiphong said. “We hold to capacity discipline, pricing discipline, and traffic-mix discipline, and that formula is what carried us through the second quarter and will steer us through the rest of the year.”

THAI has also introduced Junior Sky Explorers, a programme targeting its more than 300,000 annual child passengers. It features five Thai animal characters across in-flight entertainment, children’s meal boxes, Royal Orchid Plus membership cards and merchandise.