Hilton has signed an agreement for a new-build property in Adelaide’s eastern CBD, marking a return for the brand in South Australia. The Hilton Adelaide East End is planned for 299 Pirie Street and forms part of the wider Arcadia mixed-use development.
The 27-storey hotel will feature 251 rooms and is being developed under a franchise agreement with Auriga Investments. Trilogy Hotels has been appointed to operate the property. Located just over one kilometre from Rundle Mall and the East End precinct, the site is positioned close to established dining, nightlife and cultural venues.
Guestrooms will range from 31m² to 140m², alongside a recreation deck, several food and beverage outlets and 303m² of meeting space. Facilities are expected to include a fitness centre and pool, with a focus on accommodating both corporate and leisure travellers.
The surrounding area benefits from tram access within 700 metres, while the purpose-built development is designed with contemporary architecture, sustainability considerations and operational efficiency in mind.
Arcadia is intended to combine residential and hospitality elements within a single precinct, contributing to activity in the eastern part of the CBD. The hotel is scheduled to open in 2031 and will participate in Hilton Honors, the group’s global loyalty programme.
“The return of Hilton to Adelaide is both a symbolic and strategic milestone,” said Tushar Raniga, director of development, Hilton Australasia. “This project allows us to reintroduce Hilton Hotels & Resorts as a modern, design-led flagship aligned with Adelaide’s growth and evolving skyline.”
“Together, they will create a destination that draws locals back into the CBD and supports the year‐round calendar of events that make Adelaide unique. This is a long‐term investment in the city’s future, and we are committed to delivering a precinct that elevates Adelaide for generations to come,” added Eric Luk, director, Auriga Investment Group.
