Experiences platform, Klook, kicks off a 72-hour Online Travel Fair today, and expects geopolitical tensions to have little impact on the travel appetite of the event’s target audience: Singapore residents.
Sarah Wan, general manager, Singapore, Indonesia, Malaysia, and Thailand at Klook, cited findings from Klook’s Travel Pulse 2026, released in February: “Ninety per cent of Singaporeans plan to maintain or increase their travel budgets this year. This signals that demand for leisure travel remains resilient even against a backdrop of global uncertainty. The underlying driver appears to be a fundamental shift in how travellers, particularly millennials and Gen Zs, assign value: rather than pulling back on travel altogether, they are prioritising experiences and seeking smarter ways to stretch their budgets.”
The Online Travel Fair rides on this travel confidence to offer products to consumers actively seeking deals, Wan added.
The 72-hour campaign offers a wide range of promotions across Asia-Pacific, such as 50 per cent off China tours, cruise deals, heavy discounts off travel essentials such as car rentals, travel insurance, and Klook eSIMs, as well as timed flash deals on popular attractions and travel services.
Wan told TTG Asia that the Klook Online Travel Fair is designed with Singapore-based users in mind.
When asked what motivated the Asia-Pacific focus on sale content, Wan said decisions were led by trending favourites among Singapore-based customers.
She elaborated: “China is seeing strong momentum among Singapore travellers. Cities such as Shanghai and Beijing remain crowd favourites, reflected in the strong line-up of deals across these destinations. Alongside this, interest is also strong in cities like Guangzhou, Chongqing and Shenzhen, pointing to a broader mix of travel preferences across cultural and seasonal experiences.
“In response, we have placed a stronger emphasis on China within the travel fair, with more tour products, bundled experiences and sitewide deals, alongside value-driven buy-one-get-one offers for popular attractions including Shanghai Disneyland, Universal Studios Beijing and Chimelong International Circus in Guangzhou.
“Cruises are also a headline category this year, reflecting growing interest among Singapore travellers, driven in part by the launch of Disney Adventure, with a range of deals across cruise experiences.”
Wan concluded that “Klook is about making travel more accessible, enjoyable and seamless, giving travellers more ways to discover and experience the world with confidence”.
The Klook Online Travel Fair coincides with the NATAS Travel Fair, which is taking place at the Singapore Expo.
