Millennium Hotels & Resorts (MHR) has selected Amadeus’ digital media solution to support its digital media strategy and increase bookings.
Amadeus’ marketing tools and data insights will help MHR reach targeted audiences through search engine optimisation (SEO), social media, display advertising, and metasearch. The approach aims to reach travellers through various channels at relevant points in the booking journey.
The two companies already have an existing relationship, with MHR using Amadeus’ global distribution system, travel intelligence tools, and Delphi solution for its group events business. These tools support Millennium’s commercial and operational efforts.
Anthoney Jayasekara, vice president, global digital marketing, CRM & Platforms, MHR commented: “This partnership has been instrumental in enhancing our digital presence and connecting with our guests more effectively. We look forward to continuing this journey of innovation and excellence in the years to come.”
Jan Tissera, head of international, hospitality, Amadeus, added: “We are proud to mark ten years of strategic partnership with Millennium Hotels & Resorts across many of our products. This collaboration has demonstrated the impact of strategic media solutions in boosting brand visibility and driving profitable demand. As we look ahead, we are excited to continue innovating and leveraging our data-driven marketing expertise, along with our BI suite, to better inform our digital marketing strategy and help customers connect with travellers in meaningful ways.”
