Accor has appointed two seasoned executives to helm its Premium, Midscale & Economy (PM&E) brands.
Benoît Racle joins Accor as the global brand president for Accor’s Premium brands, bringing with him over two decades of experience in hospitality, brand management, global operations, marketing and commercial ventures. Having honed his skills with Starwood and W, Racle will oversee the strategic direction and growth of the group’s premium brands in his new role.
From left: Benoît Racle and Jean-Yves Minet
Jean-Yves Minet has been appointed global brand president for Accor’s Midscale & Economy brands. With over 25 years of executive and operational experience in brand building, Minet forged his career in the beauty industry. Joining Accor, he will focus on driving brand growth by leading the brand vision, positioning, and operating models of Accor’s economy and midscale brands.
Accor has appointed two seasoned executives to helm its Premium, Midscale & Economy (PM&E) brands.
Benoît Racle joins Accor as the global brand president for Accor’s Premium brands, bringing with him over two decades of experience in hospitality, brand management, global operations, marketing and commercial ventures. Having honed his skills with Starwood and W, Racle will oversee the strategic direction and growth of the group’s premium brands in his new role.
Jean-Yves Minet has been appointed global brand president for Accor’s Midscale & Economy brands. With over 25 years of executive and operational experience in brand building, Minet forged his career in the beauty industry. Joining Accor, he will focus on driving brand growth by leading the brand vision, positioning, and operating models of Accor’s economy and midscale brands.