Sarawak has launched its Gateway to Borneo campaign alongside the signing of a memorandum of understanding (MoU) on March 5 with longhaul travel specialist Tischler Reisen to lure more visitors from the European market.
In 2023, Sarawak attracted a total of 3.9 million visitors, an increase of 93.8 per cent compared to the previous year. Of those, a total of 57,496 arrivals hailed from Europe, marking a 121 per cent year-on-year surge.
Sarawak hopes the MoU will help draw more visitors from the European market
This represents an 81.5 per cent recovery in the European market compared with 2019. The UK was the top source market, with Germany snagging second place with 7,738 visitors.
Abdul Karim Rahman Hamzah, Sarawak’s minister of tourism, creative industry and performing arts, is optimistic that 2024 will see Sarawak surpassing 2019’s European arrivals.
His confidence is bolstered by the MoU signing between Sarawak Tourism Board and Tischler Reisen.
“Building on the foundation laid in 2023, this partnership is a natural progression, aimed at enhancing Sarawak’s appeal as a premier destination in the eyes of European travellers,” Hamzah said.
“Tischler Reisen is set to leverage its extensive network of 600 agencies in Germany, promoting Sarawak through diverse tour packages, both offline and online. Through this collaborative effort, we’re confident Sarawak will ascend to greater heights as a preferred destination among Germany and neighbouring European markets.”
Sarawak has launched its Gateway to Borneo campaign alongside the signing of a memorandum of understanding (MoU) on March 5 with longhaul travel specialist Tischler Reisen to lure more visitors from the European market.
In 2023, Sarawak attracted a total of 3.9 million visitors, an increase of 93.8 per cent compared to the previous year. Of those, a total of 57,496 arrivals hailed from Europe, marking a 121 per cent year-on-year surge.
This represents an 81.5 per cent recovery in the European market compared with 2019. The UK was the top source market, with Germany snagging second place with 7,738 visitors.
Abdul Karim Rahman Hamzah, Sarawak’s minister of tourism, creative industry and performing arts, is optimistic that 2024 will see Sarawak surpassing 2019’s European arrivals.
His confidence is bolstered by the MoU signing between Sarawak Tourism Board and Tischler Reisen.
“Building on the foundation laid in 2023, this partnership is a natural progression, aimed at enhancing Sarawak’s appeal as a premier destination in the eyes of European travellers,” Hamzah said.
“Tischler Reisen is set to leverage its extensive network of 600 agencies in Germany, promoting Sarawak through diverse tour packages, both offline and online. Through this collaborative effort, we’re confident Sarawak will ascend to greater heights as a preferred destination among Germany and neighbouring European markets.”