Kazakhstan has appointed its first international tourism representation office globally with the signing of a memorandum of understanding (MoU) with India’s Salvia Promoters.
Kazakh Tourism is expecting to double its tourist arrivals from India in 2024 compared to the last year with the appointment of its representation office in the country.
The MoU signing aims to attract more Indian travellers to Kazakhstan
“India is one of our main source markets from where we are looking to double tourist arrivals in 2024. We tripled tourist arrivals from India last year after introducing a visa waiver programme for the Indian market. Our target is to welcome half a million tourist arrivals from India by 2026,” said Kairat Sadvakassov, chairman of the board, Kazakh Tourism National Company during the MoU signing ceremony that took place on the sidelines of SATTE 2024 in Greater Noida last week.
“Our target is to make Kazakhstan one of the preferred tourist destinations in India. We will be engaging with travel trade and media partners besides stepping on our participation in travel exhibitions to promote various destinations across Kazakhstan in India,” said Prashant Chaudhary, managing director of Salvia Promoters.
Kazakhstan introduced a visa-free entry regime for Indian travellers in 2022. The country recorded about 100,000 Indian tourists in 2023.
“Our focus is on FIT and MICE segments in India. We plan to organise a roadshow in Mumbai later this year to offer a platform for our DMCs to network with Indian travel agents. We will be hosting a media familiarisation trip too,” said Sadvakassov.
The tourism board is at present also negotiating with the Travel Agents Federation of India for hosting its annual convention in Kazakhstan this or next year.
Apart from India, Kazakh Tourism plans to open representation offices in China, Germany, the UK, Russia and GCC countries – half of these representation offices are expected to be opened by the end of 2024.
Kazakhstan has appointed its first international tourism representation office globally with the signing of a memorandum of understanding (MoU) with India’s Salvia Promoters.
Kazakh Tourism is expecting to double its tourist arrivals from India in 2024 compared to the last year with the appointment of its representation office in the country.
“India is one of our main source markets from where we are looking to double tourist arrivals in 2024. We tripled tourist arrivals from India last year after introducing a visa waiver programme for the Indian market. Our target is to welcome half a million tourist arrivals from India by 2026,” said Kairat Sadvakassov, chairman of the board, Kazakh Tourism National Company during the MoU signing ceremony that took place on the sidelines of SATTE 2024 in Greater Noida last week.
“Our target is to make Kazakhstan one of the preferred tourist destinations in India. We will be engaging with travel trade and media partners besides stepping on our participation in travel exhibitions to promote various destinations across Kazakhstan in India,” said Prashant Chaudhary, managing director of Salvia Promoters.
Kazakhstan introduced a visa-free entry regime for Indian travellers in 2022. The country recorded about 100,000 Indian tourists in 2023.
“Our focus is on FIT and MICE segments in India. We plan to organise a roadshow in Mumbai later this year to offer a platform for our DMCs to network with Indian travel agents. We will be hosting a media familiarisation trip too,” said Sadvakassov.
The tourism board is at present also negotiating with the Travel Agents Federation of India for hosting its annual convention in Kazakhstan this or next year.
Apart from India, Kazakh Tourism plans to open representation offices in China, Germany, the UK, Russia and GCC countries – half of these representation offices are expected to be opened by the end of 2024.