Holiday Tours & Travel Group to represent Globus’ brands as Asian distributor

Globus family of brands (GFOB), comprising of luxury river cruising operator Avalon Waterways and escorted coach touring companies Globus and Cosmos, has appointed Holiday Tours & Travel Group (HTT) as their distributor for the Asia region (excluding Hong Kong) effective March 1.

Headquartered in Singapore, HTT will represent the GFOB product portfolio in the key markets of Singapore, Malaysia (via H Travel), Thailand, South Korea and the Philippines.

From left: Globus’ Gai Tyrrell and Holiday Tours & Travel Group’s Duncan Choo

The new appointment and subsequent consolidation of distribution aims to see GFOB enhance their opportunities in Asia, drive increased brand awareness and amplify sales growth, with HTT enacting product sales in the respective markets utilising their expert local market knowledge and proven experience as travel industry leaders across the region.

Hong Kong will remain represented by the current GSA, as an independent market.

GFOB managing director Asia Pacific, Gai Tyrrell, said the brand has strong ambitions for growth and the partnership with HTT is vital for the company’s expansion in Asia.

“We are excited to partner with Holiday Tours & Travel Group to enhance our distribution in five of our key Asian markets and this appointment sees us achieve efficiencies with one distributor across the region, which puts us in a strong position to drive significant sales growth,” said Tyrrell.

“It’s an exciting time of growth at Globus family of brands, with our marketing activity driving record results and new product launching in 2024/5, so we are focused on expanding our footprint and customer base in the Asia -Pacific region.”

Duncan Choo, managing director, HTT, commented: “We will be raising brand awareness of the Avalon Waterways, Globus and Cosmos brands and supporting our trade partners to discover the benefits of selling Globus family of brands product.”

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