More Saudi Arabia opportunities to explore at ATM 2024

Saudi Arabia is on course to welcome an estimated 30 million overnight tourists this year, and delegates from around the world are preparing to capitalise on this momentum and explore opportunities within the Kingdom’s thriving tourism sector at Arabian Travel Market (ATM) 2024, which will take place at Dubai World Trade Centre (DWTC) from May 6 to 9.

ATM 2024 will host a selection of exhibitors from Saudi Arabia, including Saudia, flynas, Neom, Dur Hospitality, AMSA Hospitality and the Royal Commission for AlUla.

ATM 2024 will take place at Dubai World Trade Centre from May 6 to 9; Dubai, the UAE pictured

With the theme Empowering Innovation: Transforming Travel Through Entrepreneurship, the 31st edition of ATM will once again host policymakers, industry leaders and travel professionals from across the Middle East and beyond – from start-ups to established brands, the upcoming show will highlight how innovators enhance customer experiences, drive efficiencies, and accelerate progress towards a net-zero future for the industry.

There will also be a dedicated Saudi Village on the exhibition floor which will showcase Saudi products, as well as a range of panel discussions that will enable attendees to identify and capitalise on new opportunities in the Kingdom.

Danielle Curtis, exhibition director, ATM, said: “We are looking forward to welcoming a diverse range of exhibitors and delegates from Saudi Arabia to ATM 2024, and we know that industry leaders from around the world will be keen to gain further insights into this thriving market throughout this year’s show.”

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