Seibu Prince Hotels Worldwide signs agreement with Sabre

Seibu Prince Hotels Worldwide (Seibu) has teamed up with Sabre to deploy the Sabre SynXis Central Reservation System (CRS) to support the hotel chain’s global expansion as it aims to double the size of their property portfolio.

Under the agreement, Seibu will be using the SynXis platform to expand its reach across global distribution channels, and deploying SynXis Booking Engine to drive direct bookings and SynXis Channel Connect to connect to hundreds of OTA channels globally.

Seibu properties can now be booked through Sabre’s global GDS; The Prince Park Tower in Tokyo, Japan, pictured

The addition of Seibu hotels to Sabre’s SynXis platform means its properties can be booked through Sabre’s own global GDS as well as others, corporates, travel management companies, and almost 900,000 travel agents and tour operators globally, significantly increasing distribution channels and revenue opportunities.

Seibu brands comprise The Prince, Grand Prince Hotel, Prince Hotel, Prince Smart Inn, The Prince Akatoki, Policy, Park Regis by Prince, Park Regis Park Proxi, and Leisure Inn overseas. These include hotels in major Japanese cities and resort areas as well as popular destinations in Asia, the Middle East, Oceania, the US, and Europe.

“We have aggressive plans to double our hotel numbers to 250, so it’s essential that we are working with the right technology partner with the advanced, scalable solutions, and the future-focused mindset we need to support those ambitions,” said Eiichi Akamatsu, director, executive managing officer, Seibu Prince Hotels Worldwide. “Given our rapidly expanding scale, Sabre SynXis will enable us to consolidate operations into one intuitive ecosystem so we can improve the guest experience while increasing our geographic footprint and driving efficiencies for our international growth.”

Frank Trampert, senior vice president, global managing director of community sales for Sabre Hospitality Solutions, shared: “Seibu Prince Hotels Worldwide will now be able to gain an intuitive chain-wide performance overview and valuable insights to enable improved distribution, increased bookings, and optimised offerings for guests at its existing, and future, hotels.”

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