Airbnb searches in Thailand surge in lead up to festive period

Searches for Airbnb stays in Thailand among international travellers during Loy Krathong, which will be celebrated on November 27 and 28, have risen by 17 per cent.

Based on Airbnb booking data, Bangkok is the most visited destination in Thailand for the coming water festival that will segue into the year-end festivities, followed by Chiang Mai and Pattaya in the second and third position. The rest of the city ranking is made up of Phuket, Koh Samui, Hua Hin, Koh Pha-ngan and Krabi.

Loy Krathong celebrations in Bangkok

Airbnb has seen an approximately 88 per cent spike in searches by Chinese travellers for November to December. In fact, Thailand is the most searched destination for China guests on Airbnb ahead of the upcoming winter holidays, with Phuket and Bangkok getting the most attention.

Australians are also looking to escape the winter, and Thailand is on their radar as searches among Airbnb guests in Australia for travel to Thailand in the last two months of 2023 increased almost 16 per cent.

“Thailand’s international appeal remains strong with travellers from all around the world keen to experience the country’s world-famous hospitality, cuisine and cultural highlights,” said Amanpreet Bajaj, Airbnb’s general manager for Southeast Asia, India, Hong Kong and Taiwan. “Airbnb has seen a more than 30 per cent growth in nights booked in Thailand this year over last. (Based on) the volume of Airbnb guest searches for stays in Thailand during the end of 2023 holiday period, Thailand looks set for a bumper festive season.”

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