IHG One Rewards, the global loyalty programme under IHG Hotels & Resorts (IHG), has collaborated with China Duty Free Group (cdf) on a member privileges sharing scheme.
Under the partnership, both parties will integrate their resource advantages and provide operational standards and service quality to members. A range of privileges such as stays at IHG Hotels & Resorts properties and duty-free shopping both domestically and internationally, aim to create the ultimate Stay + Shop experience for global travellers.
Florence Hu, chief marketing officer, IHG Greater China said: “This partnership with cdf members will leverage the Hainan Free Trade Port as a crucial platform for pioneering a new path for the tourism industry. This innovative integration of duty-free shopping with hotel stays will empower Chinese and international jetsetters with a rich array of premium benefits, resulting in a highly-coveted travel experience.”
IHG and cdf will be combining their respective features and advantages, and providing a series of personalised member privileges sharing schemes for both IHG One Rewards and cdf members. Both companies also aim to drive innovative forms of consumption while supporting the global tourism industry.
Chang Zhujun, deputy general manager, China Duty Free Group shared: “Our cdf membership system serves over 29 million members with four major value-added services: shopping, travel, hotels, and attractions. Centred in the key destination of Hainan, a global hub for duty-free shopping and tourism, we are forging our collective strengths to create an experience of ‘Travel How You Travel’ for consumers.”
cdf Platinum and Diamond members will enjoy benefits at participating hotels in Hainan under IHG, such as welcome beverages, complimentary room upgrades, F&B discounts, and late check-outs. Additionally, they are eligible to receive InterContinental Ambassador programme trial benefits and enjoy room upgrades, complimentary breakfast, welcome fruits, F&B discounts, and late check-outs during their stays at over 50 InterContinental Hotels and Resorts in mainland China.
For IHG One Rewards Platinum and Diamond Elite members, they will receive priority pick-up at main airports in Hainan and access to VIP lounges at DUTY ZERO by cdf Hong Kong International Airport Duty-Free Shop, cdf Macau Grand Lisboa Palace Shop, and cdf Cambodia Angkor Indoor Duty-Free Shop.
Furthermore, IHG and cdf have extended their partnership in hotel investment and development area. These include the development of Regent Sanya Haitang Bay, Hotel Indigo Sanya Haitang Bay, InterContinental Hotel, EVEN Hotel in Haikou West Coast.