Accor to convert Japan’s Daiwa properties

Accor has partnered with Ebisu Resort to expand its presence in Japan through the renovating and rebranding of the Daiwa portfolio into Grand Mercure and Mercure hotels.

This agreement will add 23 properties and over 6,000 rooms to Accor’s network across the country.

Hotel & Resorts Ise-shima will take on the Grand Mercure brand

Ranging in location from the northernmost prefecture of Hokkaido to the southernmost prefecture of Okinawa, the properties are located close to local hidden gems such as Cape Zanpa in Okinawa, Asuka village in Nara, Shiroi Koibito Park in Hokkaido and Senri Beach in Wakayama. Each property offers a range of guestrooms, restaurants and wellness facilities such as onsens (hot springs), saunas and swimming pools.

Garth Simmons, CEO, premium, midscale and economy division for Accor in Asia, said: “Popular destinations such as Tokyo, Osaka and Kyoto will always remain in high demand, however if you want to immerse yourself in the real authentic culture of a country, sometimes you need to escape the big cities and head off the beaten path.”

“By rebranding, we will be able to provide our customers with various allures and memorable travel memories. We would like to work together with the local community more than ever before and share the appeal of each region not only within Japan but also around the world,” shared Daiwa Resort Co.’s president & CEO, Koji Mayanagi.

Renovations of the properties will begin from 4Q2023 and are expected to be completed by 2Q2024, after which the properties will operate under the Grand Mercure and Mercure brands.

Daiwa Resort hotels to be converted into Grand Mercure hotels include Royal Hotel Okinawa Zanpamisaki, Royal Hotel Nasu, Royal Hotel Yatsugatake, The Hamanako, The Kashihara, Royton Sapporo, Hotel & Resorts Beppuwan, Hotel & Resorts Minamiawaji, Hotel & Resorts Ise-shima, Hotel & Resorts Nagahama, Hotel & Resorts Minamiboso, and Hotel & Resorts Wakayama-Minabe.

Meanwhile, Hotel & Resorts Kyoto-Miyazu, Hotel & Resorts Saga-Karatsu, Hotel & Resorts Wakayama-Kushimoto, Royal Hotel Nagano, Hotel Toyama Tonami, Royal Hotel Tosa, Royal Hotel Daisen, Royal Hotel Noto, Royal Hotel Munakata, Active Resorts Miyagi Zao, and Active Resorts Urabandai will be rebranded into Mercure hotels.

Sponsored Post