Singapore Tourism Board’s (STB) partnership with Warner Music Singapore has led to yet another star-studded destination promotion collaboration – this time with English alternative pop duo HONNE to create inside-out in Singapore, a video series that uses the power of music to showcase a fresh perspective of the city-state.
Initially started by HONNE’s Andy Clutterbuck and James Hatcher in 2021, inside-out is a video collection of the duo performing acoustic renditions of their hit songs, captured by a camera placed inside a guitar. While the series has so far only featured scenes from their daily lives at home due to the pandemic, it will now head overseas and is the band’s first-ever collaboration with a destination.
Through this series, STB hopes travellers will discover a different side of Singapore with HONNE’s new take on some of their most-streamed hits.
Each instalment introduces viewers to a different neighbourhood in the garden city – Joo Chiat, Keong Saik Road, and Marina Bay – and features exclusive performances of some of HONNE’s biggest songs in the region such as Location Unknown, No Song Without You, and Day 1.
The campaign was launched across STB and HONNE’s social media platforms on July 18.