Horus Development & Consulting, specialists in luxury and sustainable tourism and in brand development, will now lead New Caledonia Tourism’s presence in Singapore. As the destination representative, Horus is tasked with boosting New Caledonia’s visibility to Singapore travellers, and deepening its engagement with travel trade partners.
The French archipelago, located in the heart of the South Pacific, boasts an unspoilt and unique natural environment. It was awarded Best of the World 2021 Sustainable Destination by National Geographic Traveller.
Access to New Caledonia is via flag carrier Aircalin, which currently flies five times a week directly from Singapore’s Changi Airport to Nouméa’s La Tontouta International Airport.
Julie Laronde, general director of New Caledonia Tourism, said: “One year after the opening of the new direct flight route with Aircalin, which gives New Caledonia the opportunity to attract new tourist markets, we now need to step up a gear to reinforce our presence and relationships in Singapore and South-East Asia.
“As in all our other priority markets where we have representative offices, we are counting on the Horus team, who have been carefully selected for their expertise and enthusiasm, to canvass partners and promote the destination on our behalf.”
Benoit Badufle, managing director of Horus Development & Consulting, commented: “This partnership marks a significant milestone in a commitment to promoting New Caledonia to B2B partners and the consumer market in Singapore. New Caledonia, with its breathtaking natural beauty, rich cultural heritage, and commitment to sustainability, aligns perfectly with our values and expertise.
“Through our extensive network and deep understanding of the dynamics of the Singapore market, our team together with (digital marketing and social media agency) Fishermen, are dedicated to delivering an impactful marketing & trade campaign that will highlight the essence of New Caledonia.”
The project will be led by Zhi Heng Yew at Horus.