Intelligence Muslim travel intent trends up, hitting record high By TTG Asia / Posted on 17 July, 2023 9:52 The July 2023 Muslim Travel Intent Tracker (MTIT) score has reached an all-time high of 82.7, indicating a significant surge in travel intent among Muslim consumers. Notably, 57.7% of respondents expressed their intention to travel in July, contributing to an overall travel intent of 90.2% for the next six months. This high score highlights the growing enthusiasm and readiness of Muslim travelers to explore the world. Saudi Arabia is a prominent destination choice among Muslim travellers; Riyadh city pictured Throughout the survey periods, the MTIT scores have demonstrated a positive upward trend. The initial round of monthly surveys conducted from August 2021 to January 2022 revealed a gradual increase in travel intent, with scores ranging from 65.7 to 77.7. Notably, December 2021 recorded the highest score of 77.7, indicating a growing desire among respondents to engage in travel activities during the latter months. The subsequent period from February 2023 to July 2023 showcased even higher MTIT scores, ranging from 71.2 to 82.7. The surge in travel intent during June and July, represented by the July 2023 score of 82.7, signifies a huge increase in the willingness to travel among Muslim consumers. These findings underline a positive shift in travel behavior post-pandemic and present promising prospects for the travel industry, particularly within the Muslim travel market. The MTIT survey responses provide a comprehensive understanding of travel intent across different time frames. Notably, the intent to travel in the current month ranged from 40.5% to 62.2%, with December 2021 exhibiting the highest percentage. The intent percentages for the subsequent time frames, such as one month up to 3 months and three months up to 6 months, ranged from 11.1% to 24.7% and 6.0% to 21.4%, respectively. The respondents displayed a steady interest in future travel plans, highlighting the evolving preferences of Muslim travelers. Additionally, the survey responses shed light on the destination preferences of Muslim travelers. Saudi Arabia emerged as a prominent choice, reflecting the strong desire to perform Hajj and Umrah, as witnessed by the increased numbers in 2022. Other destinations mentioned frequently include the UK, Spain, Japan, the US, Australia, and Canada. The MTIT serves as a valuable tool for industry stakeholders, offering insights into the evolving needs and preferences of Muslim travelers. By tracking and publishing the MTIT score on a monthly basis, HalalTrip aims to keep industry professionals informed about current trends, anticipate future demand, and identify growth opportunities in the Muslim travel market. MTIT is one of the tools launched as part of the Mastercard-CrescentRating Global Muslim Travel Index.