Buyer and seller numbers, business appointments conducted, and satisfaction rates exceeded targets at Thailand’s most prominent annual B2B travel trade event
Brought to you by Tourism Authority of Thailand
The Tourism Authority of Thailand (TAT) projected the Thailand Travel Mart Plus (TTM+) 2023, held at Bangkok’s Queen Sirikit National Convention Centre from May 31 May to June 2, 2023, to generate about 3.4 billion baht (US$96.5 million) in tourism income for the kingdom.
Yuthasak Supasorn, TAT governor, said: “The number of both sellers and buyers attending TTM+ 2023 surpassed the targets set, as did the number of overall business appointments conducted throughout the show. It was the strong growth in participants that reflected the positive rebound in Thailand tourism.”
TTM+ 2023 was held under the theme of Visit Thailand Year 2023: Amazing New Chapters as part of TAT’s strategy to highlight Thailand’s ongoing efforts towards meaningful travel and increased focus on sustainable tourism.
Sellers from Thailand and the Greater Mekong Subregion at the show numbered 429, surpassing the target of 400 and represented an increase of 61.5 per cent from the previous year.
Exceeding the 350 target, overseas buyers stood at 374 from 50 countries, and reflected an increase of 66.2 per cent from the year before. Over 110 Thai and foreign media also attended Thailand’s leading B2B travel trade event.
From a survey carried out on the TTM+ 2023 sellers, the number of business appointments conducted surpassed the target of 10,000 to reach 12,670 in total. The satisfaction rate among sellers towards these negotiations came in at 74.1 per cent, above the target rate of 70 per cent.
Business secured through TTM+ 2023 is expected to translate to over 71,325 visitor arrivals to Thailand.
Exposure generated from the 20th edition of the annual show, a “must-attend” on the yearly travel trade calendar, is expected to reach 12.9 million people.
Survey data also indicated that Thailand’s tourism products and services were seen as being unique and distinguishable from the ASEAN Economic Community tourism products and services on offer by 95.3 per cent of respondents, above the target of not below 70 per cent.
The satisfaction rate of tourism products and services presented by TAT was recorded at 87.2 per cent of respondents, above the target of 70 per cent.
Response among buyers and media to the TTM+ 2023 pre-tours – which reflected the show’s theme – was good with over 80 per cent of all participants across the three tours offered reporting overall satisfaction with them.
One pre-tour featured three routings that were tailor-made to showcase the responsible and sustainable experiences in Bangkok and Nonthaburi, namely a food walk tour in Bangkok, a scooter ride within a multicultural community, and travelling by eco-friendly electric boat and trishaw in Nonthaburi.
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