Thailand properties turn to Airbnb to drive international bookings

According to Airbnb data for 2022, Thailand was the top most visited country on the platform in South-east Asia for that year, while Bangkok ranks fifth on Airbnb’s list of top trending global travel spots in 2023.

More travellers are flocking to the country for business, leisure and remote work. They are searching for affordable stays and exploring a wider variety of accommodation offerings that meet their varying needs, from entire homes to shared homes and rooms. Amenities were taken into consideration as well, with kitchens one of the top most searched amenities globally.

Bajaj: hospitality companies are tapping into our user-friendly platform to connect with international guests

In addition, Airbnb’s data showed that nights booked in private room listings on the platform in Thailand grew by over 500 per cent year-on-year last year, up from 2021.

To tap into strong international demand and stay ahead of the curve, more Thai hotels and serviced apartments are turning to list their properties on Airbnb, including renowned Thailand investment property company Siamese & Kew Green Hotel Management, who currently hosts four of their properties on Airbnb and has plans to host more.

The company revealed that Airbnb was the top platform driving monthly bookings at its properties in 2022, which include Wyndham Garden, Siamese Exclusive Queens, Ramada Sukhumvit 87, and Ramada Plaza Sukhumvit 48. Airbnb guests booked an average of four to five days across Siamese & Kew Green Hotel Management’s properties last year.

Airbnb’s general manager for South-east Asia, India, Hong Kong and Taiwan, Amanpreet Bajaj, said: “Our international guests to Thailand are staying longer, with long-term stays of over 28 days more than tripling year-on-year last year. We are heartened that innovative hospitality companies like Siamese & Kew Green are tapping into our user-friendly platform to connect with our huge base of international guests, as they continue to visit Thailand.”

“Our partnership with Airbnb has allowed us to reach a wider audience of guests seeking unique travel accommodation options in Thailand, that can accommodate larger groups and longer stays…we are grateful for the opportunity to collaborate with them to connect with, and meet the needs of today’s travellers,” added Scott Walton, managing director at Siamese & Kew Green Hotel Management.

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