The government of Nepal has declared 2023-2033 as the Tourism Decade as it seeks to promote the country as a prime tourist destination and prioritise tourism development in general.
The announcement was made during the government’s budget presentation for fiscal year 2023-2024 on May 29.
Detailing the refreshed tourism objectives of his leadership, Madan Acharya, member of the Nepal Tourism Board, told TTG Asia on the sidelines of PATA Annual Summit & Adventure Mart 2023 in Pokhara, Nepal: “The government is looking at developing infrastructure, upgrading existing tourist facilities, and distribute tourism activities across the nation by declaring 2023-2024 as the Tourism Decade.”
Tourism infrastructure development will be focused on lesser-known destinations in Rolpa, Rukum and Dolpa districts, just to name a few.
“We are alarmed by the adverse impact of climate change on our mountains, rivers and several other resources. We want to focus on eco-tourism and promote responsible tourism in the years to come,” Acharya added.
Nepal will conduct destination promotions in target markets including India, China and Europe, and work towards building up international airlift to and from the country’s newly constructed Pokhara Regional International Airport that launched a few months back and Gautam Buddha International Airport in Bhairahawa that began operations about a year ago.
“We expect the government to invest in infrastructure projects, especially road and air connectivity. We hope that international airlines start flying to Pokhara soon, as this will help to grow tourist numbers in the destination significantly. After infrastructure, a focused international marketing strategy can help Nepal meet its true tourism potential,” commented Yadu Pokharel, managing director, Cosmic Trekking & Expedition.
Nepal is targeting to receive one million foreign tourists by the end of 2023.