UAE-based Global Hotel Alliance (GHA) has launched Green Collection, bringing under one umbrella nearly 200 hotels, resorts and palaces – operated by GHA hotel brands – that are demonstrating their commitment to protecting the planet and its people.
Every Green Collection property has attained at least one certification from a globally-recognised environmental organisation, with EarthCheck, Green Growth 2050, Green Key and Green Globe among the 15 leading certification bodies represented.
Each certification requires hotels to meet the highest international standards for sustainability initiatives and performance, with regular third-party audits conducted to retain certification.
Properties in the Green Collection are taking action in line with Global Sustainable Tourism Criteria (GSTC) guidelines, which encompass the implementation of effective sustainable planning; maximising social and economic benefits for local communities; enhancing the cultural heritage of destinations where they operate; and reducing negative environmental impact.
The Green Collection accounts for almost one-quarter of the GHA Discovery’s portfolio, and includes brands such as Capella Hotels & Resorts, Kempinski Hotels, Parkroyal Collection, Avani Hotels & Resorts, and Niccolo Hotels.
GHA CEO’s Chris Hartley said: “(Green Collection) also helps travellers, including the 24 million members of our GHA Discovery loyalty programme, to make more informed travel decisions based on their values and priorities, which today include hotel sustainability credentials and treading as lightly as possible in the destinations they visit.
“By launching Green Collection, we are reiterating our alignment to the UN’s Sustainability Development Goals (SDGs), which guide the development of the hospitality industry for a more sustainable future.
“Our overarching philosophy is to treat people and the planet with the utmost respect, creating a more resilient, equal, and sustainable global ecosystem, and the efforts of our Green Collection properties are a testament to this,” said Hartley.
To celebrate the launch of the Green Collection, GHA will donate US$5 to the charities it supports for every Green Collection hotel booking made.