Go City and Mandai Wildlife Group have signed a multi-year partnership to leverage Go City’s global reach and help drive visitors to Singapore’s wildlife parks.
The collaboration will see Go City deliver global marketing activities to promote Singapore, specifically the US and the UK. Mandai Wildlife Group will also work with Go City on an Application Programming Interface (API) that aims to enhance the overall experience and ensure the park visits are seamless for travellers.
With plans to expand in Asia-Pacific, Go City currently has products in over 30 countries around the world as well as products in Singapore, Seoul, Bangkok and Sydney.
Baidi Li, senior vice president of commercial (APAC), Go City, shared: “Go City is betting big on the Asia-Pacific region, with team expansion, new product launches, and long-term partnerships with major players in the region, like Mandai.”
Mandai Wildlife Group operates wildlife parks including Singapore Zoo, Night Safari and River Wonders and the upcoming Bird Paradise, set to open in 2Q2023. The group is also driving a rejuvenation project at Mandai Wildlife Reserve that will integrate five wildlife parks with nature-based experiences, green public spaces and an eco-friendly resort.
“Since the return of travel to Singapore in 2022, we have seen an overall positive recovery from markets like the US, the UK, and Australia. Go City has been a key partner in helping us drive visitors from these markets to our parks,” said Jean Choi, chief of sales & marketing, Mandai Wildlife Group.