Sim Leisure Group is expanding its Escape brand in Malaysia with a new 48.5-hectare outdoor adventure park in Ipoh opening in 4Q2023 and Escape Cameron Highlands, set to debut in 2024.
The company is also in negotiations with developers, land owners and mall owners for new sites to expand its Escape brand in Klang Valley.
Its flagship outdoor retro-eco theme park, Escape Penang, is in its 11th year of operations and recently introduced two new attractions – Malaysia’s first Ski Slope and the Dead Sea Pool, where visitors can float similar to Jordan’s Dead Sea.
In May 2022, a month after Malaysia reopened its borders, Escape Penang launched the world’s longest zip coaster, a 1,135m ride that has entered into the Guinness World Records. Escape Challenge Centre at Paradigm Mall, Petaling Jaya, is the brand’s first indoor park in Malaysia.
Sim Leisure Group’s founder and executive chairman, Sim Choo Kheng, has provided design, fabrication and construction for over 300 themed entertainment projects around the world since 1993.
He was recently incorporated into the World’s Top 50 Theme Park Influencers list by Blooloop, which celebrates luminaries whose leadership, creativity, and innovation have shaped and improved the global attractions industry.
The group is currently working on international theme park related projects in Oman, Saudi Arabia, and China – it has also signed a deal to grow the Escape brand in Sri Lanka.