SWISS unveils new air travel experience

Swiss International Air Lines (SWISS) will offer its customers a new and more personalised SWISS Senses air travel experience starting from 2025, which includes redesigned cabins for the airline’s longhaul aircraft fleet.

The airline’s SWISS First, SWISS Business and SWISS Economy cabins are being redesigned, while the SWISS Premium Economy will be retained. SWISS will gradually install the new cabins throughout its longhaul fleet from 2025, while its new Airbus A350-900s will be delivered with the new interior installed.

SWISS will gradually install the new cabins throughout its longhaul fleet from 2025

The new concept also extends to SWISS’s first-ever suites, which will be offered in SWISS First and parts of SWISS Business. Other additions comprise a new Human-Centric Lighting to help alleviate jet lag’s effects, a new inflight entertainment system, and options for passengers to connect their personal devices.

“This is the most comprehensive cabin renewal in the history of our company,” said SWISS CEO Dieter Vranckx. “We want to pay due and full regard to our customers’ desire for more individuality – with this extremely high-quality product, we can continue to meet all our high aspirations.”

Tamur Goudarzi Pour, chief commercial officer, SWISS added: “With SWISS Senses, we’re making our customers’ air travel an even more personal and more sensual experience… a cosy and comfortable yet also functional environment in all our travel classes.”

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